As part of the countdown to the celebration, Land Rover pulled off a number of eye-catching and high-profile events and stunts, and there are more celebrations planned throughout the rest of 2018.
One of these saw the Land Rover Defender taken to new heights, literally, as snow artist Simon Beck drew the outline of the instantly-recognisable 4x4 onto the side of a French Alp. The impressive imprint was 250-metres long!
“Making my snow art requires endurance, accuracy and strength - all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognised piece of art I’ve ever made.”
Beck’s outline was a tribute to the moment when Maurice Wilks, the engineering director of Rover, first sketched the shape of the original Land Rover into the sand of Red Wharf Bay in Anglesey to show his design to his brother Spencer, who was Rover’s managing director. The rest, as they say, is history.
Speaking of Land Rover’s 70th birthday, Dr Ralf Speth, the CEO of Jaguar Land Rover, said:
“Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable.”
“To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover’s ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.