Or to quote the headline on the front of Autocar;


I cannot say that I did not have a smile on my face as I read the headline in anticipation of seeing what JLR had planned to rival the Ionos Grenadier.

Out of the factory in pristine condition with everything tuned to perfection a stock 110, Land Rover Defender Puma 110 2.4 TD produced in the region of 121 HP.

Spec Sheet

Brand :Land Rover
Model : Defender
Version : Puma 110 2.4 TD
Engine Power : 90 kW (122 PS – 121 hp)
Cylinders : 4 cylinders (Inline configuration)
Volume : 2402 cm3
Fuel supply system : 16 valves
Torque : 360 Nm (2000 RPM)
Transmission : Four Wheel Drive, manual
Weight (average) : 2708 kg
Weight/Power ratio : 30.09 kg/kW (22.2 kg/PS)
Power-consumption ratio : 3.7 kW/L
Average fuel consumption : 24.2 l/100km
ACCELERATION (62mph) : 20.5 sec

Had they used the Defender and not a DeLorean in the Back to the Future Series it would have been a long film.

But our Iconic, much loved vehicle is back in production. Not quite! Back in 2019 the Jaguar Land Rover Special Vehicle Operations Division acquired the struggling specialist tuning company Bowler for an undisclosed amount.

Bowler are famous for producing high performance competition Land Rovers that are highly sought after by competitors all over the world.

The JLR/Bowler partnership extends all the way back to 2012 when the companies teamed up to produce the Defender Challenger. Bowler have a solid credentials in customising and tuning Land Rover Defenders and the purchase of the company and subsequent grant of a license to use the body from the 110 brings JLR back into the fray of the Defender debate and market. Again, this is a sort bitter sweet statement for us mere mortals. The JLR/Bowler/SVO purchase and plans looked to set them up against the styling companies like Twisted and Overfinch.

We know the guys at Twisted well and the quality work they produce. Being on our door step in North Yorkshire we often see their styled vehicles around the area. A Twisted vehicle (at the time of writing on their website) started from £70,000

There is no doubt that these vehicles are stunning and if you are in to your Defenders these guys are well worth a trip to see.

Unpicking the facts.

The Land Rover Defender 110 body shape is back produced by a new SVO division of Jaguar Land Rover. Unfortunately that is about the only similarity. The Bowler will hit the road with 567bhp produced by a supercharged v8 and get you from 0 to 60 mph in an eye watering 4.0sec.

Now, while I am not all about speed I would love to see one of these go head to head with the electric Land Rover using the Tesla engine we commented on previously.

Unlike the vehicles of Twisted and Overfinch the new Bowler from JLR will be rolled out with a price tag of £200,000.

That is a lot of cash and the vehicle will only be produced in limited quantities of under 20 per year.

The Good News for us Defender owners is that JLR have recognised the growth in the restoration and customisation market over the recent number of years. JLR have suggested that the new Bowler styling will be expand the range of official projects for the old Defender body-style, alongside the restoration programmes and upgrade kits offered by Jaguar Land Rover Classic.

In the near future more styling and tuning products for us to bring to our restoration projects giving our customers more scope when it comes to defining the look of their vehicle.

We are the leading Land Rover Restoration Specialists in the North East. We can restore any Land Rover!

Thinking of a project with a Land Rover Series or Defender?

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